Here at Jack Wolfskin we only get involved in things that we're really passionate about, so everyone's extremely excited about the announcement this week that Jack Wolfskin will be sponsoring the FIS Alpine Ski World Cup for the next four years.
The Ski World Cup is a massive event - actually, make that a massive series of events! It holds races in ski resorts across the Alps and around the world too, and Jack Wolfskin's thrilled to be involved, kicking off in the 2012/13 winter season.
The professional skiers competing in the World Cup will know as well as anyone how much of a difference the right equipment can make - something we definitely appreciate too. So if you're inspired by the FIS Alpine Ski World Cup to head out in to the great outdoors, check out some of Jack Wolfskin's clothing and kit. The whole range features exceptional functionality and technical expertise, giving anyone who's "at home outdoors" the chance to get hold of just the right equipment.
In the meantime, good luck to everyone competing in the FIS Alpine World Cup - we'll look forward to seeing you on the slopes!